"Comas really are peculiar only to the late 20th century. Before, say, 1960, people who might have gone into a coma simply died. Comas are more modern than plastics or TV. I like the notion that comas can allow a person to radically reinvent themselves upon awakening. I think we all want to do that—radically reinvent ourselves—I think it's our deepest need."

Douglas Coupland